Digital Transformation

Digital Transformation Priorities Q3 2021

In this quarterly One-Minute Insight Report, Pulse asked over 300 tech decision-makers in Q3

Moving through Q3 2021, are decision-makers changing their digital transformation priorities?

Data collection: Q3, 2021

Respondents: 353 technology decision-makers

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Digital transformation continues to be a priority for most decision-makers, with most expecting a budget increase to support their ongoing efforts

Almost all decision-makers (97%, up from 94% in Q2) have achieved improvements to their digital maturity over the last year.

But most aren’t stopping there, with 93% (up from 87% in Q2) of leaders agreeing that digital transformation is a priority for the next 3 months.

When it comes to their digital transformation budget, nearly three-quarters (72%, down from 73% in Q2) of leaders expect to see an increase in the next 3 months.

Gaps remain in digital strategies for Q3, while decision-makers are increasingly looking to redefine business goals based on digital opportunities

Only 16% (down from 18% in Q2) of respondents believe their digital transformation strategy is totally cohesive. However, almost two-thirds (62%, up from 57%) describe their strategy as somewhat cohesive.

Most still view digital transformation primarily as a means to achieve current business goals (56%, down from 59% in Q2), but more are seeking to redefine business goals based on digital opportunities (44%, up from 41% in Q2).

Most (83%, up from 79% in Q2, unchanged from Q1) decision-makers remain confident that their organization has sufficient digital maturity to keep up with their competitors.

Cybersecurity remains the top priority for digital transformation, while more are turning to AI/ML tools to achieve their goals

The top 3 main goals for digital transformation are cybersecurity (63%, up from 57% in Q2), increased flexibility/scalability (51%, up from 45% in Q2), and improved workflow efficiencies (44%, down from 45% in Q2).

However, costs reductions (36%, up from 34% in Q2) jumped into 4th position from 6th in Q2, replacing launching new products/services (35%, down from 37% in Q2), which dropped from 5th to 6th.

The tech solutions most leaders are turning to to achieve digital transformation are cloud computing (64%, down from 69% in Q2), AI/ML (52%, up from 47% in Q2), remote collaboration tools (50%, down from 54% in Q2), and workflow automation tools (50%, up from 46% in Q2).

Also notable are low-code/no-code tools, which 33% of leaders selected, up from 24% in Q2.

More report that their organization is recruiting for digital transformation skills in Q3 and creating new C-suite roles—primarily CTOs and CDOs

50% (up from 40% in Q2) of decision-makers report that their organization is recruiting executives with the specific skills needed to oversee successful digital transformation.

41% (up from 33% in Q2) report that their organization has created new C-suite roles to achieve digital transformation.

Those new C-suite roles are primarily a Chief Technology Officer (CTO) (56%, down from 59% in Q2), Chief Data Officer (38%, up from 30% in Q2), and Chief Digital Officer (CDO) (38%, up from 37% in Q2).

Almost three-quarters of decision-makers (72%, up from 66% in Q2) believe that the creation of these new C-suite roles has had a positive impact on digital transformation in their organization.

Respondent Breakdown

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