IT Buyer’s Journey

What makes a technology leader choose one vendor over another? 

There are often several solutions to every problem in digital businesses, and myriad vendors offering similar tools for the job. With future business outcomes dependent on digital infrastructures, those buying the tools are under pressure to make savvy investments.

On the other side are sales and marketing teams hoping to make their product stand out to their target buyer, competing in crowded spaces for attention, consideration, and the all-important purchase.

In this One-Minute White Paper, Pulse surveyed 220 technology leaders to understand their pain points and preferences along the buyer’s journey.

IT Buyer’s Journey

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