Traditional analyst firms conduct surveys and research to map out the market landscape: identifying trends, defining new product categories, and ranking the vendors performing best-in-class. IT leaders can turn to analyst firms as a way to strategize and future-proof the digital systems of their organization, trusting them to provide well-informed trajectories of the ever evolving tech industry. However, the COVID-19 pandemic showed that research can quickly become stale. Do IT leaders trust traditional analyst firms to guide them through uncertain times?
In this One-Minute White Paper, Pulse surveyed 120 verified IT leaders about their perceptions of analyst firms, the quality of research, and what other sources they rely on to make business critical decisions.
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