Pulse for
Product Marketing teams

Get the data you need to power your product's go-to-market strategy
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Three examples of One-Minute White paper

Leverage market research to inform your messaging

Why this matters:

Messaging and positioning are too critical to a company’s success to be left to chance

Dig into the pain points and priorities of your target audience with custom surveys

Launch Quick Polls to get fast market feedback on what persuades your target market

Test messaging and positioning with your target market before you launch a campaign

Bring the voice of your customer to the product

Uncovering the most urgent needs of your target audience will ensure you stay ahead of the curve

Why this matters:

Give your customers an opportunity to feel heard through voice of the customer surveys

Launch recurring Quick Polls to understand shifting buyer priorities when shaping the product roadmap

Get access to the the latest Pulse industry reports matching your key priorities
Multi-select survey screen

Identify competitive advantages and opportunities

Why this matters:

A go-to-market strategy will only be successful with an understanding of the market and its key players

Skip the analysts with data points and benchmarks gathered straight from the decision makers and budget holders

Conduct studies of targeted companies to understand how your solution should be positioned

Tap into into industry benchmarks and trends with a library of fresh industry research
Image of Mark Wojtasiak from Code42

Reducing time to make critical business decisions by 50%

Learn how Code42 leverages Pulse to understand buyer sentiment and fuel thought leadership
Read success story
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See Pulse research in the wild

“While we can consume research from traditional firms, in many cases we're guessing or approximating or assuming certain attitudes in senior IT from various pieces of broad, canned research. Pulse let us find out and dive into exactly what we needed to know about our target market.”
Lance Walter, CMO at Neo4j
“Before Pulse, we didn't drive our own surveys to learn about our market. We’re now becoming more methodical with how we approach market data. Pulse has been a key part of this data-driven marketing process.”
Dawn Mallyon, Vice President, Marketing at Hitachi ID Systems
"Pulse saved our marketing team hours of work by executing dynamic content specific to our audience. The quick poll graphics resulted in higher open rates and traffic to our website. The one-minute white papers are a big hit with our audience because they are a quick and relevant alternative to the longer reads they are used to. Pulse customer service is the best customer experience I have ever had with a subscription-based content creator."
Andrea DeLesDernier,
Data Management & Cybersecurity Marketing Director at Axis Technologies
"In order to get the media to even look at your survey results, there has to be news value. Using data derived from a survey of experts in a specific field is only part of the equation. It has to be timely, topical, statistically relevant, and not self serving. Let the data inform the story and then let the reporter tell the story. That’s why Pulse is great for getting the right topical data that amplifies a client's narrative."
Mike Lizun, Executive Vice President at Gregory FCA